Plan-C .
Product creation & marketing studio

We build and grow consumer brands.

Plan-C is a holding company and creative studio. We design products, build brands, and scale them across DTC and retail — a repeatable engine, run end to end.

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baribottle b
The portfolio baribowl bitesized baribottle
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The portfolio

Three brands, one engine. Each built end to end — product, identity, and growth — and made to scale. New brands slot in as they launch.

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baribowl

Premium bowls for everyday meals — designed for prep, built to last, made to live on the counter.

Visit baribowl
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bitesized

Snacks that punch above their size — small format, real ingredients.

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baribottle

Hydration, considered — drinkware that earns its place in the bag.

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How we work

One studio, three disciplines, working as a single engine. We take a brand from white space to scale — and we own every step.

Create

Product & identity

We find the white space, design the product, and build a brand worth believing in — naming, identity, and the full system around it.

Launch

Go-to-market

We bring the brand to market across DTC and retail — channel strategy, store, and a launch built to convert from day one.

Grow

Performance & scale

We scale what works — paid, lifecycle, and channel expansion — and compound it into durable, repeatable growth.

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Traction

3 Brands launched
120k+ Units shipped
$1.5M Portfolio revenue
200k+ Followers across social media
Available on
TikTok Shop Social commerce
Shopify Direct-to-consumer
Amazon Marketplace
For brands & sellers

Want to get set up on TikTok Shop or Amazon?

We run these channels every day — storefronts, listings, content, and ads. If you're a brand looking to launch or scale where the buyers are, we can get you live and growing.

TikTok Shop Amazon
Let's talk Or email ken@plancstudios.com
04

Why a brand house, why now

Great products no longer win on the shelf alone. They win on the strength of the brand behind them and the speed of the team that builds it.

Plan-C exists to build that team once and use it many times. We pair product development with brand design and performance marketing under one roof, so each new launch starts further ahead than the last. The result is a portfolio that compounds — and a playbook that gets sharper every time we run it.

Est. 2023 Founded
In-house Product · brand · growth
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Let's build something that lasts.

Investing, distributing, collaborating, or writing about us — we'd like to hear from you. Tell us what you have in mind.